{"id":1296613,"date":"2025-09-24T11:02:38","date_gmt":"2025-09-24T08:02:38","guid":{"rendered":"https:\/\/prm.ua\/pryamoy-tv-channel-among-the-leaders-in-consumer-news-trust-according-to-a-study-by-internews-ukraine\/"},"modified":"2025-09-24T11:02:38","modified_gmt":"2025-09-24T08:02:38","slug":"pryamoy-tv-channel-among-the-leaders-in-consumer-news-trust-according-to-a-study-by-internews-ukraine","status":"publish","type":"post","link":"https:\/\/prm.ua\/en\/pryamoy-tv-channel-among-the-leaders-in-consumer-news-trust-according-to-a-study-by-internews-ukraine\/","title":{"rendered":"Pryamoy TV Channel Among the Leaders in Consumer News Trust, according to a study by Internews Ukraine."},"content":{"rendered":"<p><strong>The Pryamiy TV channel is one of the most trusted channels among its audiences, according to the Internews Ukraine <a href=\"https:\/\/internews.ua\/opportunity\/media_trust_consumption_2025_release\" target=\"_blank\" rel=\"noopener nofollow\">study<\/a> &#8220;Ukrainian Media: News Consumption and Trust in 2025.&#8221;<\/strong><\/p>\n<p> Despite the fact that Pryamoy was illegally disconnected from digital terrestrial broadcasting in 2022, in 2025 it was among the top ten TV channels whose news Ukrainians watched most often.<\/p>\n\t<div class=\"shortcode-wide-image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/prm.ua\/wp-content\/uploads\/2025\/09\/photo_2025-09-24_10-44-33.jpg\" alt=\"\">\n\t\t\t<\/div>\n\n<p> Among consumers of national news channels on social media who prefer YouTube, Pryamoy is among the top 5 most popular media outlets.<\/p>\n<p> Specifically, in the segment of national Facebook pages\/channels where Ukrainians most often read or watch news, Pryamiy took sixth place, having significantly increased its ranks since 2024.<\/p>\n\t<div class=\"shortcode-wide-image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/prm.ua\/wp-content\/uploads\/2025\/09\/photo_2025-09-24_10-44-54.jpg\" alt=\"\">\n\t\t\t<\/div>\n\n<p> Compared to 2024, trust in traditional media has increased significantly (from 47% to 53%), according to researchers. However, more than a third of Ukrainians (37%) still rely on social media as their only source of news, while 51% of the audience uses multiple sources.<\/p>\n\t<div class=\"shortcode-wide-image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/prm.ua\/wp-content\/uploads\/2025\/09\/photo_2025-09-24_10-45-12.jpg\" alt=\"\">\n\t\t\t<\/div>\n\n<p> &#8220;Ukrainian Media: News Consumption and Trust in 2025&#8221; is a new study from Internews-Ukraine, continuing the Internews Network&#8217;s long-standing tradition of studying the Ukrainian media sphere. The analysis addresses the following questions:<\/p>\n<ul><\/p>\n<li> How Ukrainians use different types of media and devices to get news;<\/li>\n<p><\/p>\n<li> how much do they trust news and information sources;<\/li>\n<p><\/p>\n<li> How is the &#8220;Unified News&#8221; telethon perceived?<\/li>\n<p><\/p>\n<li> How widespread are disinformation narratives;<\/li>\n<p><\/p>\n<li> Do Ukrainians turn to Russian media?<\/li>\n<p><\/p>\n<li> How willing are people to pay for online news? <\/li>\n<p><\/ul>\n<p><\/p>\n<div class=\"full-post__content font-rules\"><\/p>\n<div class=\"full-post__content font-rules\"><\/p>\n<div class=\"full-post__content font-rules\">\n<p> Also follow <strong>&#8220;Pryamy&#8221;<\/strong> on <a href=\"https:\/\/www.facebook.com\/pryamiy\/\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a> , <a href=\"https:\/\/twitter.com\/prm_ua\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a> , <a href=\"https:\/\/t.me\/+rtV4dxYu2_cyNjVi\" target=\"_blank\" rel=\"noopener nofollow\">Telegram<\/a> and <a href=\"https:\/\/www.instagram.com\/pryamiy\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram.<\/a><\/p>\n<\/div>\n<p><\/div>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Pryamiy TV channel is one of the most trusted channels among its audiences, according to the Internews Ukraine study &#8220;Ukrainian Media: News Consumption and Trust in 2025.&#8221; Despite the fact that Pryamoy was illegally disconnected from digital terrestrial broadcasting in 2022, in 2025 it was among the top ten TV channels whose news Ukrainians [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":791009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[76871,76872,76878],"class_list":["post-1296613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2","category-news-feed","category-society"],"_links":{"self":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts\/1296613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/comments?post=1296613"}],"version-history":[{"count":0,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts\/1296613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/media\/791009"}],"wp:attachment":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/media?parent=1296613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/categories?post=1296613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}