{"id":1304868,"date":"2025-10-11T18:29:14","date_gmt":"2025-10-11T15:29:14","guid":{"rendered":"https:\/\/prm.ua\/knockout-television-how-telethon-is-destroying-professional-journalism\/"},"modified":"2025-10-14T06:07:49","modified_gmt":"2025-10-14T03:07:49","slug":"knockout-television-how-telethon-is-destroying-professional-journalism","status":"publish","type":"post","link":"https:\/\/prm.ua\/en\/knockout-television-how-telethon-is-destroying-professional-journalism\/","title":{"rendered":"Telethon Knockout: How State TV Is Beating Real Journalism to Death"},"content":{"rendered":"<p><em>Source: Author&#8217;s <a href=\"https:\/\/www.facebook.com\/valerijcalijvaleriychaly\/posts\/pfbid0298fi1Gkb4tN5ovQ9UouBs3UPuMjUcA2DqL8YfHwyKFVvd7zdjAUJr18DC2Q4NNyAl\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a> page<\/em><\/p>\n<p><strong>The majority of Ukrainians now get their news from social media \u2014 a battlefield where truth bleeds daily. Telegram channels, anonymous posts, and amateur YouTube pundits have replaced editors and ethics. What we call \u201cinformation\u201d today is often just noise \u2014 loud, addictive, and dangerously unaccountable.<\/strong><\/p>\n<p data-start=\"0\" data-end=\"365\">Ultimately, we can improve content and try to protect people from anonymous sources and foreign propaganda. But that won\u2019t change the nature of social media \u2014 it will remain what it is. We\u2019ve found ourselves in a reality where professional journalism has become an <em data-start=\"265\" data-end=\"275\">appendix<\/em> to social networks rather than a genuine companion to people\u2019s daily information lives.<\/p>\n<p data-start=\"367\" data-end=\"877\" data-is-last-node=\"\" data-is-only-node=\"\">Thanks to the tireless efforts of our \u201cbrilliant\u201d leadership, the role of television in Ukraine was dismantled far earlier than anywhere else in Europe. The creation of the so-called <em data-start=\"550\" data-end=\"562\">\u201cMarathon\u201d<\/em> became nothing less than a <strong data-start=\"590\" data-end=\"607\">knockout blow<\/strong> to Ukrainian television. And believe me, we won\u2019t recover from it. Even when life returns to something resembling normal, and the idea of merging oligarch-owned TV channels into a single propaganda stream finally collapses, public trust in television will never return.<\/p>\n\t\t<aside class=\"shortcode-also\" data-title=\"Read also\" >\n\t\t<a href=\"https:\/\/prm.ua\/en\/ukrainians-no-longer-trust-the-yedine-novosti-telethon\/\">Ukrainians no longer trust the \u201cYedine Novosti\u201d telethon<\/a>\n\t<\/aside>\n\n<p data-start=\"0\" data-end=\"277\">This administration has <strong data-start=\"24\" data-end=\"55\">buried Ukrainian television<\/strong> \u2014 that\u2019s not a forecast, it\u2019s a fact. In many European countries, things haven\u2019t gone this far: television there still holds some authority, though it, too, is in decline \u2014 only more slowly, because they are not at war.<\/p>\n<p data-start=\"279\" data-end=\"493\">Of course, these technological shifts are a serious challenge for the future of Ukrainian media. The question is: <strong data-start=\"393\" data-end=\"432\">how do we respond to this challenge<\/strong>, especially when it\u2019s layered on top of wartime realities?<\/p>\n<p data-start=\"495\" data-end=\"841\">First, we have to <strong data-start=\"513\" data-end=\"537\">face it, not deny it<\/strong>. If we cling to the illusion that traditional media will somehow survive while social networks dominate \u2014 and while yesterday\u2019s viewers and readers drift toward people who have never practiced journalism \u2014 we will simply vanish. To remain relevant, we must fight the competitor <strong data-start=\"816\" data-end=\"838\">on their own field<\/strong>.<\/p>\n<p data-start=\"843\" data-end=\"1256\" data-is-last-node=\"\" data-is-only-node=\"\">And when it comes to shaping public opinion, we must remember: <strong data-start=\"906\" data-end=\"972\">Russian propaganda must also be fought on its own battlefield.<\/strong> Moscow built <em data-start=\"986\" data-end=\"1000\">Russia Today<\/em> for Europe and the West \u2014 and for Ukraine, it has built a swarm of anonymous Telegram channels (and some not so anonymous) that mimic the tone and style of pro-presidential Ukrainian media. The resemblance \u2014 both in form and substance \u2014 is no coincidence.<\/p>\n\t\t<aside class=\"shortcode-also\" data-title=\"Read also\" data-right>\n\t\t<a href=\"https:\/\/prm.ua\/en\/media-apathy-government-propaganda-revived-a-dead-fake-and-hit-itself-in-the-back-of-the-head\/\">Propaganda Backfires: Government Resurrects a Dead Fake and Smacks Itself in the Face<\/a>\n\t<\/aside>\n\n<p data-start=\"0\" data-end=\"439\">People frequently get lost and can\u2019t tell where the Office is \u2014 or where President Putin\u2019s administration begins. That, too, is a challenge, I understand. Each publication and each journalist with their own name and credibility must fight for a place in this information space. If we stay present and continue to defend the right to quality information, we gradually push out those who promote misinformation \u2014 let\u2019s put it that way.<\/p>\n<p data-start=\"441\" data-end=\"875\" data-is-last-node=\"\" data-is-only-node=\"\">When I look at the top ten Ukrainian YouTube bloggers, I often think: on the one hand, of course, I\u2019m not supposed to be a blogger. I\u2019m a publicist, a serious professional; I shouldn\u2019t have to compete with people who barely know what they\u2019re talking about and just say whatever pleases the crowd. But on the other hand, I realize \u2014 if I\u2019m not there, that entire list will be filled with even more amateurs, populists, and speculators.<\/p>\n<p>Also, follow <strong>\u201cPryamyi\u201d<\/strong> on <a href=\"https:\/\/www.facebook.com\/pryamiy\/\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/prm_ua\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a>, <a href=\"https:\/\/t.me\/+rtV4dxYu2_cyNjVi\" target=\"_blank\" rel=\"noopener nofollow\">Telegram<\/a>, and <a href=\"https:\/\/www.instagram.com\/pryamiy\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram.<\/a><\/p>\n<p><span style=\"font-size: 10pt;\"><em>\u2022 Materials published in the \u201cOPINIONS\u201d section reflect the opinion of the author of the publication, who bears full responsibility for the accuracy of the information.<\/em><\/span><br \/>\n<span style=\"font-size: 10pt;\"><em>\u2022 The editorial staff of prm.ua may not share the opinions expressed in the author&#8217;s material.<\/em><\/span><br \/>\n<span style=\"font-size: 10pt;\"><em>\u2022 The owner of the webpage in the \u201cOPINIONS\u201d section is the author of the publication.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Author&#8217;s Facebook page The majority of Ukrainians now get their news from social media \u2014 a battlefield where truth bleeds daily. Telegram channels, anonymous posts, and amateur YouTube pundits have replaced editors and ethics. What we call \u201cinformation\u201d today is often just noise \u2014 loud, addictive, and dangerously unaccountable. Ultimately, we can improve content [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":1293845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[76872,76893,76871],"class_list":["post-1304868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-feed","category-thoughts","category-news-2"],"_links":{"self":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts\/1304868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/comments?post=1304868"}],"version-history":[{"count":2,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts\/1304868\/revisions"}],"predecessor-version":[{"id":1305706,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/posts\/1304868\/revisions\/1305706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/media\/1293845"}],"wp:attachment":[{"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/media?parent=1304868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prm.ua\/en\/wp-json\/wp\/v2\/categories?post=1304868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}