Apple is preparing the presentation of the iPhone 17 line: when to watch and what to expect from the new products

Apple will soon introduce new iPhone models and a number of other devices.

The event will take place on Tuesday, September 9, at 8:00 PM Kyiv time.

According to preliminary data, the company is preparing to show four smartphone models at once, including the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, as well as the ultra-thin iPhone 17 Air.

The iPhone’s traditional camera bump has been replaced with a wide bezel that runs the entire top of the device, marking the first major update to the camera design since the iPhone 6.

Additionally, the iPhone 17 Pro is expected to feature a 48MP sensor, equivalent to both the main and ultra-wide cameras. This will improve image quality and ensure consistent detail.

In addition, this year the company will introduce several new products – Apple Watch, AirPods Pro 3, Apple Intelligence, and iOS 26.

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